# MuTerra Labs

> $1.5M in sales in two months, including $500K in pre-sales before launch. Most playbooks start with Twitter, Instagram and YouTube, but MuTerra's audience, hardcore gamers, wasn't there. They were in forums and chats. So we skipped the usual social platforms and focused only on those communities.

## The challenge

Most marketing plans start with Twitter, Instagram and YouTube. The problem is that many agencies never check where the target audience actually is. MuTerra's audience, hardcore gamers, wasn't on those platforms. They were in forums and chats, and a standard social media plan would have missed them completely.

## What we did

We started with research, then focused entirely on what it showed:

- **Finding the real audience:** we identified the forums and chats where actual gamers spend their time.
- **Going only there:** we put our effort into those communities and nowhere else.
- **No spend on the usual platforms:** we didn't put money into Twitter or other social channels where this audience wasn't.

The strategy worked because it was narrow. We didn't try to be everywhere. We were where it counted.

## The results

- $1.5M in sales in just 2 months
- $500K in pre-sales before launch

## Services

- Launch strategy
- Community marketing
- Gaming
- Pre-sales

[Back to all work](https://www.finfarm.in/#work)