# Epoch Protocol

> Epoch Protocol raised $1.2M, and our job was to make sure investors saw it. With the product at MVP stage, spending on user acquisition made little sense, so we built a PR distribution funnel aimed only at the outlets investors read. We also optimized for SEO and placed the co-founders on podcasts to build visibility and credibility.

## The challenge

Epoch Protocol raised $1.2M, and the job was to make sure the right people saw it. There was a catch. The product was still at MVP stage, which changed how the money should be spent.

## What we did

We aimed at investors only. The reason is simple: with the product at MVP stage, why spend on attracting users who can't be onboarded yet? That one decision shaped the whole plan:

- **A high-value PR distribution funnel:** we targeted only the outlets where investors are, so every dollar of PR spend went where it could matter.
- **SEO:** we improved Epoch's search rankings, so anyone who looked the project up found a credible presence.
- **Podcast placements:** we put the co-founders on podcasts, giving them visibility and credibility that a press release can't.

The fewer places we spent, the more each one counted.

## The results

- $1.2M raised
- 5+ investor-focused features
- 2+ podcast appearances

## Services

- PR distribution
- SEO
- Podcast placements
- Fundraising visibility

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