# CoinEx

> CoinEx was seeing low ROI from its traditional marketing setup. Instead of spreading the budget wide, we focused only on where real traders are and positioned CoinEx directly to them. Through trading workshops and trading competitions, we helped CoinEx reach $500M+ in trading volume within 9.5 months.

## The challenge

Every exchange wants more trading volume, but not every marketing budget delivers it. CoinEx was seeing less ROI than it should have from its traditional setup. The real question wasn't how to get more attention. It was how to get attention from the people who actually trade.

## What we did

We narrowed the focus completely. Instead of chasing a broad audience, we went only where the real traders are and positioned CoinEx to speak directly to them. Two formats carried the strategy:

- **Trading workshops:** hands-on sessions that put CoinEx in front of active traders, built trust, and showed them what the platform offers in a setting they care about.
- **Trading competitions:** a clear reason to act. Competitions gave traders an incentive to trade on CoinEx, turning interest into activity and activity into volume.

Every decision went through one test: does this reach real traders? If it didn't, we didn't spend on it.

## The results

- $500M+ in trading volume within 9.5 months

## Services

- Growth strategy
- Trading workshops
- Trading competitions
- Community marketing

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